speaking wellSpecific Tips
1. Don't oversell or ignore downsides from the audience's points of view. Research suggests a mix of focusing on evidence to support your position AND considering objections is most effective.
2. Pre-empt attacks by bringing up audience concerns yourself. For example: "I know some of you are probably thinking [fill in objection]. Let me address that."
This is much better than ignoring these until an audience member attacks you with an objection.
3. Match your language to the audience. That is, stay away from all bureaucratic language and abbreviations, unless your entire audience is very familiar with them. Even then, explain the abbreviations.
Match your language to the anticipated educational levels and dialects of the audience members. Don't use huge words, or language that isn't used in the world your audience lives in. Don't use long, convoluted sentences, either. Speak like them!
4. Whenever possible DON'T READ A PREPARED SPEECH. This reduces your power of influence, and credibility. Very few people are able to read a speech effectively. Most attempts at reading make you appear to be unconfident, stiff, and artificial. Reading occasional quotes, however, is OK.
5. Generally, a lectern separates you from the audience. Consider using a wireless microphone so that you can leave the lectern, or dispense with it entirely. However, if you must use a lectern, don't use a death grip on it. The audience will perceive this as discomfort and stiffness. By the way, walking around is relaxing for you (usually), and is more interesting for the audience.
6. Use a well-organized structure for your presentation. Use the old saw: Tell em what you are going to tell them. Then tell them. Then tell them what you told them. This corresponds to the introduction, body, and conclusions/summary.
7. When using the above structure, indicate in your opening that you imagine that some have concerns, that you will be addressing. Then, in your body, present both sides. You may want to emphasize any positives you have identified.
8. Speak with energy and intensity to show your commitment to your topic, but don't go "over the top", by sounding like a preacher or sales-person.
9. Make an extra effort to make eye-contact with people in the group. The listeners need to feel that your primary concern is each of them, not selling them on the ideas YOU have. So you want to appear as listener focused as possible.
10. Don't try to accomplish too much, or present too much information. The more you present, the less impact each point has. By trying to do too much you risk the possibility that the listeners will miss your main points, or simply get lost and frustrated.
